Because it is laid out in columns, this site doesn't display properly on a phone held vertically.
Please turn it sideways.
Because it is laid out in columns, this site doesn't display properly on a phone held vertically.
Please turn it sideways.
The visual quality of a place (or page) that makes it interesting and memorable
The visual quality of a place (or page) that makes it interesting and memorable
Kevin Lynch’s wayfinding classic The image of the city1 introduces the concept of imageability:
that quality in a physical object which gives it a high probability of evoking a strong image in any given observer. It is that shape, color, or arrangement which facilitates the making of vividly identified, powerfully structured, highly useful mental images of the environment. (page 9)
In this website, the large coloured numbers help give imageability to pages where there’s no illustration.
We need landmarks to give us a sense of place, and help us when we’re lost. It’s the same in documents and websites as it is in cities.
1. Kevin Lynch (1960). The Image of the City. The MIT Press.