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Time magazine's early advertising:
Time magazine's early advertising:
One of my favourite quotes about simplification:
“The one great thing was simplification. Simplification by organization, simplification by condensation and also simplification by being damn well simple.”
It’s by Henry Luce, who founded Time magazine in 1923.1
1. Quoted by Jill Lepore (2010). Untimely, The New Yorker, 19 April 2010, page 81.