Customer journey map
This is taken from Robert Waller (2022) ‘Designing contracts for human readers’ in Marcelo Corrales, Helena Haapio and Mark Fenwick (eds), Research Handbook on Contract Design, Edward Elgar Publishing.
This is taken from Robert Waller (2022) ‘Designing contracts for human readers’ in Marcelo Corrales, Helena Haapio and Mark Fenwick (eds), Research Handbook on Contract Design, Edward Elgar Publishing.